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Home ยป Lagos-London fare: Analyst Aja tells Onyema’s Air Peace how to edge out foreign airlines
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Lagos-London fare: Analyst Aja tells Onyema’s Air Peace how to edge out foreign airlines

OsunDailyBy OsunDailyApril 11, 2024No Comments2 Mins Read
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Lagos-London fare: Analyst Aja tells Onyema's Air Peace how to edge out foreign airlines
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A financial analyst, Kalu Aja, has given Allen Onyemaโ€™s Air Peace solution to edge out foreign airlines amid price war in the Lagos-London fare route.

Aja made this known in his official X account on Thursday.

He said Air Peace should introduce a loyalty programme for domestic route.

According to him, Onyema need to unbundle local services to edge out foreign airlines due to its competitive advantages.

โ€œWas Air Peace assuming they would let him gain market share without a fight?

โ€œOga Allen, they will fight for every seat, iilt is called competition and itโ€™s not all fair.

โ€œThey have their advantage, they can use their currency to pay for maintenance and insurance, Air Peace has to earn in Naira one way on all its flights.

โ€œSir Allen, outthink them.

โ€œYou have an advantage, you can do local flights, so start there. Immediately start your loyalty program, I fly London to Lagos, I get 25 per cent off Lagos to Abuja.

โ€œMake that loyalty transferable, even better a cash transfer. So if I pay foreign exchange, Air Peace will either give me 25 per cent discount on local travel or 10 per cent cash back paid in Naira, that is transferable to a beneficiary of my choosing.

โ€œFight them by bundling your services with local services for a start.

โ€œThen next get the aviation fuel sold to you on credit payable after 36 months.

โ€œOga Allen you fight them with unique home advantage.

โ€œNo one will see cheap flight and ignore, so your flight have to be the cheapestโ€, he wrote.

Recall that upon the entrance of Air Peace in the Lagos-London route on March 30, foreign airlines slashed airfares by nearly half.

Onyema had described the price war as โ€˜devilish conspiracyโ€™.


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Air Airlines Aja Analyst Edge Fare Foreign LagosLondon Onyemas Peace Tells
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