Chelsea have released their home jersey for the 2023-2024 season without a sponsor in front of it after telecommunications company Three failed to renew its deal with the club.
The Premier League turned down Chelsea’s proposal to sign a shirt sponsorship deal with streaming service Paramount+ out of concern that it would irritate the league’s broadcast rights holders.
Also, Chelsea turned down a jersey sponsorship agreement with an online gambling company.
Reports claimed that the club had to turn down the jersey sponsorship deal with the unnamed betting company because the majority of the club’s supporters trust was not in support of the proposed deal.
The Premier League said in April that gambling sponsors would be removed from the front of shirts at the end of the 2025–2026 season, hence, agreeing on a deal with a betting company at this point might be seen as temporary.
The new home shirt will go on sale on Chelsea’s website and in-person store on August 16, three days after their first Premier League game against Liverpool. It will become available across the world on August 23.
Even though the home shirt has been revealed, Chelsea still plans to have a sponsor on the front of their home jersey this season, but it’s now quite likely that they won’t have one during their preseason tour of the United States, and there won’t be one on the first batch of tickets offered to fans.
The club thought it was essential to reveal the home jersey so that supporters could buy them in August, when the season officially begins, even though talks with potential shirt sponsors are still ongoing.
