A financial analyst, Kalu Aja, has given Allen Onyemaโs Air Peace solution to edge out foreign airlines amid price war in the Lagos-London fare route.
Aja made this known in his official X account on Thursday.
He said Air Peace should introduce a loyalty programme for domestic route.
According to him, Onyema need to unbundle local services to edge out foreign airlines due to its competitive advantages.
โWas Air Peace assuming they would let him gain market share without a fight?
โOga Allen, they will fight for every seat, iilt is called competition and itโs not all fair.
โThey have their advantage, they can use their currency to pay for maintenance and insurance, Air Peace has to earn in Naira one way on all its flights.
โSir Allen, outthink them.
โYou have an advantage, you can do local flights, so start there. Immediately start your loyalty program, I fly London to Lagos, I get 25 per cent off Lagos to Abuja.
โMake that loyalty transferable, even better a cash transfer. So if I pay foreign exchange, Air Peace will either give me 25 per cent discount on local travel or 10 per cent cash back paid in Naira, that is transferable to a beneficiary of my choosing.
โFight them by bundling your services with local services for a start.
โThen next get the aviation fuel sold to you on credit payable after 36 months.
โOga Allen you fight them with unique home advantage.
โNo one will see cheap flight and ignore, so your flight have to be the cheapestโ, he wrote.
Recall that upon the entrance of Air Peace in the Lagos-London route on March 30, foreign airlines slashed airfares by nearly half.
Onyema had described the price war as โdevilish conspiracyโ.