Internet and Digital Products Consumers of Legend now have the opportunity to receive cash rewards for every purchase they make using the Legend Pay App. This is courtesy of a partnership between Legend Internet Limited, the most innovative player in the country’s financial technology services industry, and CashToken Rewards Africa – Africa’s first cash reward as a service system.
The partnership enables users to receive instant cash in their CashToken wallet on their Legend Pay App when they pay for utilities, transact at any of the company’s merchant locations, or convert their Legend reward points to CashTokens. In addition to the instant cash, users have the opportunity to win huge cash rewards in the National Consumer Draw that is held every Friday.
Lai Labode, Chief Executive Officer of CashToken Rewards Africa, explained that every time a consumer on Legend Pay transacts and earns a CashToken, they receive an SMS informing them that they have been gifted CashToken(s) which comes with N6 instant cash. The CashToken(s) received qualifies them for the weekly draw where they stand a chance of winning from N5k to N100 million.
“This development is part of our continuous efforts to partner with manufacturers and service providers in the different sectors to improve the lives of consumers in a sustainable manner by creating jobs and empowering people in the course of the routine purchases they make every day,” Lai Labode said. “It is the most certain way to increase patronage and customer loyalty for manufacturers and service providers while providing rewards for consumers.”
Aisha Abdulaziz, The Chief Executive Officer of Legend added that she was excited and optimistic about this collaboration between Legend Pay and CashToken Rewards Africa as the rewards tie into Legend’s philosophy of rewarding its customers.
This partnership will incentivize customers to increase their transaction volumes leading to a consequent increase in number of transactions, volume of transactions, improve customer lifetime value, repeat purchase ration and customer retention rate.
Legend Internet Limited joins a growing list of service providers that are currently working with CashToken Rewards Africa for the achievement of the common objective of empowering consumers, eradicating poverty, and improving the standard of living in Nigeria and across the African continent. Others that have already signed on to the program are MTN,9mobile, Ace Mall, BuyPower, Polaris bank, and Unity Bank among others.
